By: Venkat Nanduri
What kind of organizations can actually deliver exceptional customer experiences every single time?
Every time I meet with CXOs, this is the one question I can always count on them asking.
And my two-word answer is – Intelligent Enterprise.
Intelligent Enterprises use the latest technologies to turn insight into action across the business – in real time. As a result, they accelerate data-driven disruption and process automation, launch new business models, deliver exceptional experiences, and more.
Anything intelligent is smarter. And smarter brands build exceptional experiences that attract and compel customers to act in a certain way. An intelligent enterprise connects experiences and operations using experience management (XM) solutions, a business technology platform, and a suite of applications, as illustrated below…
In the digital world, experience is the #1 differentiating factor. Don’t believe me? See what a dozen thought leaders and influencers had to say about the experience economy and experience management.
Driving the digital transformation of our organizations toward becoming ‘intelligent enterprises’ is the choice we as leaders must make. My question to you is this: How do you want to make your organization into more of a real-time, data-driven organization in 2020 and beyond?
Let me know your thoughts.