I. Consumer Products

Deliver outcomes tailored to individual consumers, based on a deep understanding of their wants and needs, with SAP solutions for consumer products.
SAP enables consumer products companies to provide personal, relevant, and simple shopping experiences – where commerce is seamless; technology is invisible; and privacy, security, and trust are assumed and assured.

Project and Portfolio Management

  • Product Compliance
  • Product Development and Configuration for Discrete Industries
  • Product Formulation and Recipe Development for Process Industries
  • Asset Operations and Maintenance
  • Efficient Dairy Management
  • Health. and Safety
  • Industrial Insights
  • Intelligent Asset Management
  • Manufacturing Execution for Industry 4.0
  • Manufacturing Networks
  • Manufacturing Operations
  • Mobile Asset Management
  • Protein Management
  • Demand Management and Insights
  • Order Promising
  • Response and Supply Planning
  • Inventory and Operations Planning
  • Track & Trace and Logistics Networks
  • Transportation Management
  • Warehouse Management
  • Yard Logistics
  • Consent-Based Marketing
  • Optimized Marketing
  • Single Customer View
  • Commerce Personalization
  • Field Service Management
  • Omnichannel Commerce Management
  • Omnichannel Customer Service
  • Sales Force Automation
  • Sales Performance Management
  • Subscription Management
  • Trade Management

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SAP Road Map for Consumer Products

Explore our consumer products road map to learn about current industry solutions, planned innovations, and future direction.

Current release highlights

  • Consistent pricing and offers seamlessly delivered across touchpoints as a global cloud service
  • Transactional data in the cloud for digital customer receipts, retail analytics, and supplier data exchange
  • RFID-enabled stock transfer for store managers
  • Machine learning-supported assortment and option planning and product master data enrichment

Upcoming innovations

  • Headless commerce cloud with microservices extension factory
  • Promotion-driven store allocation and automated store replenishment with cost-optimal ordering
  • Improved demand forecast and assortment planning with real-world data
  • Logistics business networks for partner collaboration, scheduling, and visibility

Future Plans

  • Leverage automation, embedded intelligence, and cloud scalability across all retail processes
  • Optimize order fulfilment with networked-distributed order orchestration
  • Integrate retail planning applications in the cloud
  • Embed experience feedback into brand, product, customer experience, and workforce management

Find consumer products software tailored to your needs

SAP S/4HANA

Adopt industry best practices while reaching operational excellence with our real-time enterprise resource management suite for digital business that can be deployed in the cloud or on premise. Know more

SAP Commerce Cloud

Engage and transact with your customers anywhere, at any time, and on any device with the built-in omnichannel versatility offered by our B2B and B2C commerce software. Know more

II. Retail

Reach more customers and deliver individualized experiences your customers can trust by becoming an intelligent enterprise with retail solutions from SAP.
By 2020, your customers will manage 85% of their relationships online.
SAP provides an integrated suite of applications, intelligent technologies, and a digital platform for retailers to pursue innovative business models and deliver relevant personalized customer experiences anywhere, anytime.

  • Master Data Management for Merchandising
  • Merchandise and Assortment Planning
  • Merchandising Intelligence
  • Product Design and Development
  • Pricing and Promotions
  • Indirect Buying
  • Invoice and Payables Management
  • Merchandise Buying
  • Private Label Management
  • Sourcing and Contract Management
  • Supplier Management
  • Forecasting, Allocation, and Replenishment
  • Omnichannel Inventory and Order Response
  • Track & Trace and Logistics Networks
  • Transportation Management
  • Warehouse Management
  • Yard Logistics
  • Commerce Management and Personalization
  • Customer Service
  • Omnichannel Sales Order Management
  • Retail Store Management
  • Single Customer View
  • Consent-Based Marketing
  • Marketing Execution
SAP Road Map for Retail

Explore how our current, upcoming, and planned innovations help retailers become immersed in consumer lives through trusted experiences, delivered profitably, and at scale.

  • Consistent pricing and offers seamlessly delivered across touchpoints as a global cloud service
  • Transactional data in the cloud for digital customer receipts, retail analytics, and supplier data exchange
  • RFID-enabled stock transfer for store managers
  • Machine learning-supported assortment and option planning and product master data enrichment
  • Headless commerce cloud with microservices extension factory
  • Promotion-driven store allocation and automated store replenishment with cost-optimal ordering
  • Improved demand forecast and assortment planning with real-world data
  • Logistics business networks for partner collaboration, scheduling, and visibility
  • Leverage automation, embedded intelligence, and cloud scalability across all retail processes
  • Optimize order fulfilment with networked-distributed order orchestration
  • Integrate retail planning applications in the cloud
  • Embed experience feedback into brand, product, customer experience, and workforce management
Find retail software tailored to your needs

Gain real-time customer and point-of-sale insights, reach shoppers across channels, and get the visibility to optimize everything from merchandising to the supply chain.

SAP S/4HANA Retail for merchandise management

Meet the demands of a digital economy and omnichannel retail with support for all core retail processes. Gain insights into operational retail data and provide users with contextual, real-time information and a simple user interface to make faster decisions and deliver a better consumer experience. Know more.

SAP Customer Activity Repository

Improve demand forecasting and maximize promotion and assortment effectiveness with the SAP Customer Activity Repository application. This unified data repository collects multichannel customer and point-of-sale data in real time, prepares it for analysis, and makes it ready for consumption by other applications. Know more.

III. Whole Sales Distribution

Expand beyond traditional industry boundaries and become a proactive, insight-driven distributor with wholesale distribution solutions from SAP.

New business models and services are needed to compete in a new economy

SAP enables wholesale distributors to drive new revenue sources, reduce costs, and differentiate your business by simplifying digital transformation and supporting new business models and customer-specific services.

  • Order Promising
  • Track & Trace and Logistics Networks
  • Transportation Management
  • Warehouse Management
  • Yard Logistics
  • Cost Recovery and Rebates
  • External Workforce Management
  • Invoice and Payables Management
  • Operational Procurement
  • Procurement Analytics
  • Services Procurement
  • Sourcing and Contract Management
  • Supplier Collaboration
  • Supplier Management
  • Demand Management and Insights
  • Response and Supply Planning
  • Inventory. and Operations Planning
  • Commerce Personalization
  • Customer Rebates and Incentive Programs
  • Omnichannel Commerce Management
  • Optimized Marketing
  • Quote-to-Cash
  • Sales Force Automation
  • Sales Performance Management
  • Single Customer View
  • External Workforce Management
  • Field Service Management
  • Omnichannel Customer Service
  • Subscription Management
  • Value-Added Product Services
SAP Road Map for Wholesale Distribution

Explore our wholesale distribution road map to learn about current industry solutions, planned innovations, and future direction.

  • Demand-side forecast collaboration to include external partner forecasts in the planning process
  • Invoice automation with machine learning and invoice monitoring to handle exceptions
  • Increased integration between SAP solutions and SAP Global Batch Traceability
  • Integration of SAP Intelligent Sales Execution to SAP Cloud for Customer
  • New machine learning forecasting algorithms
  • Conversational voice interfaces and machine learning
  • Extended warehouse optimization capabilities, such as MFS enhancements and robotic integration
  • Insight on what drives people to a Web page with the integration of Google Analytics
  • Enable forecast automation and inclusion of advanced algorithms
  • Use machine learning and data prediction to automate procurement processes
  • Provide a business network for logistics collaboration with a focus on SAP Transportation Management
  • Implement additional account-based marketing, content marketing, and lead-to-revenue capabilities