The Consumer Industry: Unlocking New Business Value

I. Consumer Products

Deliver outcomes tailored to individual consumers, based on a deep understanding of their wants and needs, with SAP solutions for consumer products.

SAP enables consumer products companies to provide personal, relevant, and simple shopping experiences – where commerce is seamless; technology is invisible; and privacy, security, and trust are assumed and assured.

SAP Road Map for Consumer Products

Explore our consumer products road map to learn about current industry solutions, planned innovations, and future direction.

Find consumer products software tailored to your needs

SAP S/4HANA

Adopt industry best practices while reaching operational excellence with our real-time enterprise resource management suite for digital business that can be deployed in the cloud or on premise. Know more

SAP Commerce Cloud

Engage and transact with your customers anywhere, at any time, and on any device with the built-in omnichannel versatility offered by our B2B and B2C commerce software. Know more

II. Retail

Reach more customers and deliver individualized experiences your customers can trust by becoming an intelligent enterprise with retail solutions from SAP.

By 2020, your customers will manage 85% of their relationships online.

SAP provides an integrated suite of applications, intelligent technologies, and a digital platform for retailers to pursue innovative business models and deliver relevant personalized customer experiences anywhere, anytime.

SAP Road Map for Retail

Explore how our current, upcoming, and planned innovations help retailers become immersed in consumer lives through trusted experiences, delivered profitably and at scale.

Find retail software tailored to your needs

Gain real-time customer and point-of-sale insights, reach shoppers across channels, and get the visibility to optimize everything from merchandising to the supply chain.

SAP S/4HANA Retail for merchandise management

Meet the demands of a digital economy and omnichannel retail with support for all core retail processes. Gain insights into operational retail data and provide users with contextual, real-time information and a simple user interface to make faster decisions and deliver a better consumer experience. Know more.

SAP Customer Activity Repository

Improve demand forecasting and maximize promotion and assortment effectiveness with the SAP Customer Activity Repository application. This unified data repository collects multichannel customer and point-of-sale data in real time, prepares it for analysis, and makes it ready for consumption by other applications. Know more.

III. Whole Sales Distribution

Expand beyond traditional industry boundaries and become a proactive, insight-driven distributor with wholesale distribution solutions from SAP.

New business models and services are needed to compete in a new economy

SAP enables wholesale distributors to drive new revenue sources, reduce costs, and differentiate your business by simplifying digital transformation and supporting new business models and customer-specific services.

SAP Road Map for Wholesale Distribution

Explore our wholesale distribution road map to learn about current industry solutions, planned innovations, and future direction.

Find wholesale distribution software tailored to your needs

SAP S/4HANA

Adopt industry best practices while attaining operational excellence with our real-time enterprise resource management suite for digital business that can be deployed in the cloud or on premise. Know more.

SAP Commerce Cloud

Engage and transact with your customers anywhere, at any time, and on any device with the built-in omnichannel versatility offered by our B2B and B2C commerce software. Know more.

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