What kind of organizations can actually deliver exceptional customer experiences every single time? Are they an intelligent enterprise?

Every time I meet with CXOs, this is the one question I can always count on them asking.

And my two-word answer is – Intelligent Enterprise.

Intelligent Enterprises use the latest technologies to turn insight into action across the business – in real time. As a result, they accelerate data-driven disruption and process automation, launch new business models, deliver exceptional experiences, and more. Do you believe the use of Intelligent Enterprises will be the future? How do you think your business will adapt to it?

Anything intelligent is smarter, and smarter brands build exceptional experiences that attract and compel customers to act in a certain way. What would you consider a “smart brand?” An intelligent enterprise connects operations using experience management (XM) solutions, a business technology platform, and a suite of applications, as illustrated below…

By looking at this image, you could see that experience, intelligence, and operations will always be relevant in the Intelligent Enterprise world. In the digital world, experience is the #1 differentiating factor. Don’t believe me? See what a dozen thought leaders and influencers had to say about the economy and experience management.

Driving the digital transformation of our organizations toward becoming ‘intelligent enterprises’ is the choice we as leaders must make. My question to you is this: How do you want to make your organization into more of a real-time, data-driven organization in 2020 and beyond?

Let me know your thoughts.

By: Venkat Nanduri