The future will reward clarity but punish certainty. In parallel to that, it will reward full-spectrum thinking but punish categorical thinking,” says futurist Bob Johansen in an exclusive interview with SAP Insights.
Bob talks about how our world is going to get increasingly volatile, uncertain, complex, and ambiguous. And, surprisingly, most businesspeople are not prepared for such extreme dilemmas.
Get Full Access to Bob’s Futuristic World


In his new book, Full–Spectrum Thinking: How to Escape Boxes in a Post-Categorical Future, Johansen addresses the limitation of what he calls categorical thought: assuming that new experiences will fit into old buckets, labels, and generalizations.
“A full-spectrum mindset is a great place to start in order to make sense out of ourselves, the world around us, and the future,” Johansen writes.
As a CIO, no matter how prepared YOU are to ace the test of digital transformation, if your peers, teams and stakeholders are not onboard, your company is bound to fail.
Companies that have aced digital transformation clearly earn higher profits and revenues than their peers.
All the more reason why you need to involve your entire organization in your digital transformation plans.
But how do you enable your business people to think like CIOs do, and prepare for success?
At Phoenix, we’ve helped hundreds of companies embark on successful digital transformation projects. We have a lot of tips and hacks that can help you get outstanding results on yours.
You can write to me with your questions.
By: Venkat Nanduri