From a fantastic close to England’s tour of India to a muted yet ever-vibrant Holi, there’s been much to celebrate about the “madness” that has been March 2021.

But today, I’d like to discuss the news that had most of the business world abuzz over the week – the now-infamous Suez Canal blockage.

Did you know that for every day that Ever Given cargo ship was stranded, she held up $9.6 billion in trade?

There are so many lessons we can learn from #SuezBLOCKED.

But the primary takeaway is how every crisis is only minutes away from the next.

Even with the latest of gadgets at our disposal and the best of preparations – the next crisis can still catch us off guard.

How can we make the most of crisis situations?

Let’s face it – if the coronavirus pandemic has taught us anything, it’s that the future is unpredictable. No matter how good our predictive technologies become, there will be contingencies that we just cannot avoid. For small and medium businesses, these can spell the end of the road.

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So how can they survive?

By thinking on their feet.

That takes agility. And real-time data. And data-driven decision-making.

What’s the hold up?

Now, I agree there are a lot of technologies in the market that can help businesses with some of these attributes.

But the problem is that most of them are not fluid enough to accommodate fast-growing enterprises, whose business models are still evolving and budgets are not deep.

For such businesses, I highly recommend SAP’s Business ByDesign which perfectly hits the sweet spot between performance and pricing.

I can share many real-life use cases of our customers who can vouch for SAP Business ByDesign, and the confidence that comes with it.

If you run a fast-growing business, and would like to discuss your options, I welcome you to write to me.P.S: For some technical reason, I couldn’t send Tuesday Thoughts yesterday, but I made it a point to reach out to you today. 

By: Venkat Nanduri