When was the last time you laughed away an idea…
We’ve heard this umpteen times: Disruption is the future; businesses should be flexible enough to adapt to it; the market belongs to businesses that thrive under disruption, and so on.
But what if disruption was already at your doorstep, and you missed the memo?
Mitch Lowe’s fantastic article in the latest edition of Digitalist Magazine opens with this clincher: